Digital marketing revenue growing quickly

As the advertising industry rebounds from the recession and a slow couple of years it's the digital dollars that are helping lead the way.
This excellent New York Times article details Publicis' gamble in buying digital marketing agencies a few years ago and how it has paid off for the Paris advertising giant.
The story details how advertising spending will raise 5% over the next three years but digital advertising will increase 48 %.
Local marketers need to take heed and be unafraid to roll out new digital initiatives. Businesses are moving dollars that way and we need to have the platforms available for them.

Marty Valania has been involved with digital marketing for over 10 years. Please send questions and/or suggestions to martyvalania@gmail.com.