Multiple digital offerings a must

You don't need to read a highly priced White Paper to figure out that digital advertising is growing rapidly.
We had the opportunity to talk to multiple businesses this week and many of them are spending much, if not most, of their advertising dollars online.
One general manager of a high end car dealership told us that he hadn't ran any print ads in over 80 days and he has not seen a drop off in his sales. He went on to say that he will only do digital advertising as he moves forward.
I happen to believe there is still a significant place for print advertising - but the point here is that if you're involved in giving marketing advice to businesses, you better have solid and multiple digital offerings.
Years ago it was often difficult to talk to businesses about digital marketing. Many didn't want anything to do with digital and only wanted print.
Now, the pendulum is swinging. There are businesses, like the car dealer example I mentioned, that don't want to hear anything about print. They only want to talk about digital.
If you want to continue to be relevant in today's marketing, you need to be able to provide effective digital platforms.
In addition, you need to be able to tailor those offerings to the business. Just jamming some digital offering down the throat of a client to prove that you have one is not the answer. As has always been done in print, there needs to be different options and flexibility on the digital side to help the business best reach its marketing needs.

Marty Valania has been involved in digital marketing for over 10 years and holds an MBA. To send questions, ideas or suggestions, please email martyvalania@gmail.com.