Market on sites with quality content

What’s the key to Digital Marketing?

Well, there really is no one key, as there is no “one size fits all” strategy that works for everybody. One thing that is constant though, is making sure your message gets seen.

That was never more evident than in the past week when AOL purchased the The Huffington Post.

Why did AOL make the purchase? They are looking for content that is valuable to people. Whether you agree with the political slant of The Huffington Post or not, there is no disagreeing with the fact that it has readership and traffic on its website.

AOL  has made the bulk of its money over the years on its dial up service. Obviously, the proliferation of broadband capabilities, this segment of its business is shrinking. AOL has now turned its attention to gaining ad revenue. But to do that, they have to give people a reason to use its platforms. Quality content is the route it’s looking to take.

There is a lesson there for all of us.

If you’re trying to get your marketing message in front of the most people, it has to be placed on sites that have traffic. To get traffic, those sites must have a reason for people to go there. That reason is content.

Sites that have quality content have steady and improving traffic. News sites – although not the only segment by any means – are a leader in this.

Whether it be the New York Times, USA Today or your community newspaper site. Sites that have content that is important to people are a good place to get your message across.

Marty Valania has more than 10 years experience in online marketing and publishing and can be reached at martyvalania@gmail.com. Please email any questions or suggestions.