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Super Bowl Sunday a Digital Marketing Bonanza
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Today is Super Bowl Sunday and if you need food for your party, it's not hard to find a place that can help you.
Perusing many websites this morning, there are all kinds of restaurants, bars, pizza places and more advertising their food, drinks and specials available for today.
Some sites, such as www.mainlinemedianews.com, have one advertiser dominating the site. Some others have the floating post-it note on the home page with a restaurant advertising its special.
Super Bowl Sunday, and other holidays or special days, provide unique opportunities for digital marketers. Obviously, businesses in and around Green Bay and Pittsburgh stand to gain the most from weekends like this. But the Super Bowl is such a national event these days that there is hardly a place in the country that isn't touched economically by the hoopla.
One thing that can be learned from all this excitement is that both businesses and media outlets alike can take advantage of local events that galvanize the community. These could be professional teams, college teams or even high school teams. It's not confined to just sports either - events could include fairs, concerts, parades or festivals. Whatever is big your community provides an opportunity to be advertised online.
Social media has helped marketers on days like this as well. People can be out and get information on specials or great deals right on their phones.
So while the Super Bowl may be just day that you want to sit back and enjoy your party, remember that there are a number of other days during the year when a big marketing event will be in your community. Take a look around and see what major marketers are doing and see if you can apply them to your business when the opportunity arises.
Marty Valania has an MBA and has been involved in digital marketing for over 10 years. Send an email to martyvalania@gmail.com to discuss or suggest any digital marketing topic.
Today is Super Bowl Sunday and if you need food for your party, it's not hard to find a place that can help you.
Perusing many websites this morning, there are all kinds of restaurants, bars, pizza places and more advertising their food, drinks and specials available for today.
Some sites, such as www.mainlinemedianews.com, have one advertiser dominating the site. Some others have the floating post-it note on the home page with a restaurant advertising its special.
Super Bowl Sunday, and other holidays or special days, provide unique opportunities for digital marketers. Obviously, businesses in and around Green Bay and Pittsburgh stand to gain the most from weekends like this. But the Super Bowl is such a national event these days that there is hardly a place in the country that isn't touched economically by the hoopla.
One thing that can be learned from all this excitement is that both businesses and media outlets alike can take advantage of local events that galvanize the community. These could be professional teams, college teams or even high school teams. It's not confined to just sports either - events could include fairs, concerts, parades or festivals. Whatever is big your community provides an opportunity to be advertised online.
Social media has helped marketers on days like this as well. People can be out and get information on specials or great deals right on their phones.
So while the Super Bowl may be just day that you want to sit back and enjoy your party, remember that there are a number of other days during the year when a big marketing event will be in your community. Take a look around and see what major marketers are doing and see if you can apply them to your business when the opportunity arises.
Marty Valania has an MBA and has been involved in digital marketing for over 10 years. Send an email to martyvalania@gmail.com to discuss or suggest any digital marketing topic.
posted by Marty at
7:10 AM
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