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The importance of SEO
How important is SEO?
Just check out this well researched article in the New York Times and you begin to understand what companies will go through to make sure there search rankings are near the top.
The article details what is referred to as "Black Hat SEO." It's not illegal from a law perspective. It is, however, illegal from a Google perspective.
The object of this writing isn't to talk about the rights and wrongs of SEO and what Google considers as right and wrong. This, as well as the example in the Times, just stresses the importance of SEO to your business.
SEO isn't just for big businesses like J.C. Penney. SEO is important for small businesses in any community.
If your pipes burst at you house and you need plumber - how are you going to look for one?
Sure, if you know somebody that is a plumber - you call him. However, most people are going to do a Google search to find a plumber and, with water flowing everywhere, are going to call the first local business that comes up.
If you're a business owner and you're looking to gain new customers, search and SEO are major ways to accomplish that.
Sure, many businesses count on word of mouth and repeat business. But how do they attract customers that don't know the name of their business? How do they attract customers that don't know they have a certain product?
SEO is the way to do that.
And you don't have to pay a fortune to do it. There are organizations out there that can help with you the fundamentals of SEO for a reasonable price. In fact, you may be surprised by who can help with your SEO. Your local newspaper is a familiar advertising source and many, now, can help you with SEO.
If you're not doing anything to help your SEO, it's time to get started.
Here is an example of product that could help your business with SEO. For information on this or any other digital marketing products, call 610-642-4300.
Marty Valania has been involved with digital marketing for over 10 years and also has an MBA. For questions, comments or suggestions, please send an email to martyvalania@gmail.com.
Just check out this well researched article in the New York Times and you begin to understand what companies will go through to make sure there search rankings are near the top.
The article details what is referred to as "Black Hat SEO." It's not illegal from a law perspective. It is, however, illegal from a Google perspective.
The object of this writing isn't to talk about the rights and wrongs of SEO and what Google considers as right and wrong. This, as well as the example in the Times, just stresses the importance of SEO to your business.
SEO isn't just for big businesses like J.C. Penney. SEO is important for small businesses in any community.
If your pipes burst at you house and you need plumber - how are you going to look for one?
Sure, if you know somebody that is a plumber - you call him. However, most people are going to do a Google search to find a plumber and, with water flowing everywhere, are going to call the first local business that comes up.
If you're a business owner and you're looking to gain new customers, search and SEO are major ways to accomplish that.
Sure, many businesses count on word of mouth and repeat business. But how do they attract customers that don't know the name of their business? How do they attract customers that don't know they have a certain product?
SEO is the way to do that.
And you don't have to pay a fortune to do it. There are organizations out there that can help with you the fundamentals of SEO for a reasonable price. In fact, you may be surprised by who can help with your SEO. Your local newspaper is a familiar advertising source and many, now, can help you with SEO.
If you're not doing anything to help your SEO, it's time to get started.
Here is an example of product that could help your business with SEO. For information on this or any other digital marketing products, call 610-642-4300.
Marty Valania has been involved with digital marketing for over 10 years and also has an MBA. For questions, comments or suggestions, please send an email to martyvalania@gmail.com.
posted by Marty at
10:01 AM
2 Comments:
Nice one.Great content.I really appreciate you.Whatever given here everything should more useful.
Ecommerce service providers
We are searching for a new grand rapids seo firm. Our last one talked a good game but had poor communication skills and no follows thru. Where would we find listings of top rated SEO companies?
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